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| CHL Whitepaper: Overview |
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| The Hispanic community is one of the greatest untapped markets we have ever seen. Already the largest minority in the U.S., their numbers continue to grow faster than any other group. The total number of Hispanics in the United States today is 50.5 million people strong – and climbing. |
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The emergence of Hispanics as a consumer force is growing rapidly, with a purchasing power expected to reach $1.2 trillion dollars in 2012. Dubbed "super consumers," Latinos in the U.S. are blowing past the mainstream and other minority groups in this regard. In fact, the U.S. is seeing an increase in buying power not happening in other countries, and that is because of Hispanic growth here.
As Hispanics rise as consumers and business owners, we also have to acknowledge the growing pains, or "tension points" between the community and major industries in the U.S. Companies are not doing enough to understand and address the unique and diverse needs of Hispanics, nor are they taking advantage of the greatest tools for relationship building with the community: social media, mobile solutions, big data, and interactive technology.
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| CHL Whitepaper: Key Takeaways |
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Learn why the Hispanic community is underrepresented in Healthcare, Telecommunications, Media & Entertainment, Finance & Banking, Retail and many other industries. |
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Understand how companies can do a better job of reaching out to the Hispanic community. |
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Explore why you must connect to Hispanic consumers online, via mobile devices, and through social media. |
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Capture key research findings that will help you understand why companies must get past preconceptions about the Hispanic consumer. |
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Adapt and seize new opportunities by looking through the lens of the Hispanic consumer. |
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And Much More… |
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